German packaging exhibition Interpack has sent me the worst piece of direct mail I have seen in a long time. A large cardboard outer opens up to reveal another cardboard box which extends telescopically to reveal the words "Solutions Ahead". Inside is a credit card sized plastic card with a web address printed on it.
The card weighs 5 grammes. The packaging 234 grammes. All posted from Germany What a complete waste.
But even the card is a waste of time. If they wanted me to look at their web site, they could have simply e-mailed me.
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